PPC (Pay Per Click) is a highly cost-effective method of advertising on search engines, social media channels and 3rd party websites. With PPC you only ever pay when a user clicks on your ad, plus you can control how much you pay for each click and how much budget to allocate to you advertising campaigns, so you’ll never overspend.
is the cornerstone of any successful PPC campaign – choosing the best keywords to bid on that are most likely to result in clicks and conversions. Keyword research is part science and part art. It’s about using the myriad tools at your disposal, but also understanding your customers and predicting which terms they’re actually typing into the search box.
That’s the best way to ensure that your ads show up at the right time and in the right place: when they’re searching for the kinds of products or services you offer.
can deliver top page visibility instantly. All you need are clear business goals, a decided a budget, keywords to advertise on and effective landing pages to immediately go live with your PPC campaign.
As well as delivering instant traffic, paid search advertising is extremely targeted. Your site will only appear when people search for the keywords you select. You have full control over what you advertise, where and when your adverts appear, and most importantly over your budget. We have lots of experience in paid search advertising on Google Ads and Bings Ads. We’re confident we can generate your business a positive ROI through paid search advertising.
known as Product Listing Ads (PLAs), is a solution for e-commerce businesses who want to drive more sales and revenue through their websites. It’s proved and delivered an excellent ROI for many of our clients. Google Shopping Ads appear at the top of the search results, with a product title, price and image.
Getting started on Google Shopping can seem a bit daunting, Pipe Up Digital can take that weight off your shoulders.
is a great way to gain business that might previously have been lost. PPC remarketing allows advertisers to target previous visitors to their website through other websites or platforms. We offer the two main types of remarketing through Google AdWords and Facebook. PPC remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. Facebook remarketing works by advertising to previous visitors of the website on Facebook only.
Pipe Up Digital have run a number of successful PPC remarketing campaigns for our clients on Google and Facebook, resulting in an immediate increase in conversions on their site.
