Email Marketing

Email marketing has become much more than a chunk of conversational content that ends up getting lost in the inboxes of your recipients. Even a simple welcome email can increase revenue by 320% with the right strategy, creative execution and systems.

Our email campaign management plan gives you a fully managed service, allowing you to outsource your day-to-day email marketing to us. Although most of our email marketing activity is run via the MailChimp Platform, we have experience working with other Platforms including Send In Blue, Dotmailer and others.

Email marketing is more sophisticated and powerful than ever before and offers Marketers a very high return on investment.

An essential channel in any digital marketing mix, email marketing is not only fast, cheap and highly profitable, it’s also a great relationship and brand building tool. Email encourages subscribers to revisit your website and gain insights from your content regularly.

The Digital Marketing Association suggests that 66% of customers purchase as a result of an email marketing message. A McKinsey report indicates that email is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.

Through email marketing you can opt for various communication strategies:

• Commercial: These strategies are considered to be the most traditional and are intended to increase impulsive behaviour when announcing promotions or a new product.

• Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.

• Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.

• Location: This is a strategy used to inform people about the location of the physical store, so that they can go in it and become customers.

Example Email Marketing Costs

These prices are meant as a guideline to allow you to understand typical costs for some aspects of Email Marketing.

Monthly
£ 100 GPB /Month
  • 1 Email Sent To Your Database Per Month
  • Sent via your Email Platform (ie Mailchimp)
  • Post Send Summary Report
Weekly
£ 399 GBP /Month
  • 1 Email Sent To Your Database Per Month
  • Sent via your Email Platform (ie Mailchimp)
  • Post Send Summary Report




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