Digital Consultancy

In today’s digital world, customers and consumers expect businesses to be available and present at the fingertips. If your business is not visible on the digital channels, that are relevant to you, then you WILL lose out on business and revenue.

Pipe Up Digital will support you in ensuring your company is displayed on the most relevant channels to your business type. the way we approach this is by firstly getting a deeper understanding of your business, through Market and Business Research.

From this research phase, we will define a Digital Strategy bespoke to your business.

Market & Business Research

Before a business activates or invests more, in any of the various digital marketing channels, its vitally important to know:

  • Where and on which channels are your target customers?
  • Where are your competitors seeing success?
  • Are there other digital channels not exploited on which you can capitalise?
  • What is our current performance?
  • Is this channel going to drive success?

The process of market and business research aims to understand the above and more.

We’ll spend time getting to know your business &industry, and your objectives, and then use data and research to develop an actionable Digital Strategy, bespoke to you.

Digital Strategy

Once we get to know your business and industry, we’ll use these insights along with industry best practise and digital marketing developments to develop a bespoke Digital Strategy for your business.

This will be a set of guidelines to ensure you achieve greater performance in the digital world. It can include:

  • Which areas or channels need investment or improvement?
  • What are the quick wins and which will require a longer term approach?
  • How will we achieve the objectives?
  • Which channels should we give more focus?
  • What is the plan and timelines?

A strategy is generally the framework, which when tactical actions are applied will achieve the overall objectives

Want to know more?

Drop us a line or give us a call, to discover how we can support your business growth in the digital world